Connect With Us Connect With Us Newsletter Connect with us
 

Broadway Shows Adding Thursday Matinees Starting in April

Broadway theatergoers will be getting more options soon as four shows add Thursday matinees to their playing schedules. Hits like Rodgers and Hammerstein’s Cinderella, Mamma Mia! and Phantom of the Opera will begin performing on Thursdays afternoons at 2 p.m. on April 3, while Matilda will add certain Thursday daytime shows in May and June.

'Phantom of the Opera'

‘Phantom of the Opera’ is one of four Broadway shows adding testing out Thursday matiness

The productions will still play the standard, union-regulated eight performances a week, and will subtract a showing that has been performing weakly — either Wednesday afternoon or evening. Aaron Lustbader, general manager for Phantom and a partner in Foursight Theatrical, initiated the schedule change.

Wednesday has traditionally been the only matinee day during the week for Broadway shows. The change was brought about in an effort to increase audiences for these long-running productions. Overall attendance has been good, but has leveled off. Since the largest percentage of audiences for these shows is visitors, adding an additional daytime performance will give attendees another potential slot to fill in their limited vacation time. Productions in London’s West End have long played matinees on a variety of weekdays to give tourists more chances to see as many shows as possible in a short period.

Popular Buys

Popular Reads

  • How the Grinch Stole Christmas! The Musical

    10 of NYC's Hottest Holiday Shows for 2014

    Read More
  • Macaulay Culkin lives it up at The Plaza in ‘Home Alone 2: Lost in New York’ (Photo: 21st Century Fox)

    8 NYC Places Made Famous by Holiday Movies

    Read More
  • Rockefeller Center Ice Skating Rink

    10 Top Ice Skating Rinks in New York City

    Read More
  • One If By Land, Two If By Sea

    New York City's Top 10 Most Romantic Restaurants

    Read More
  • Watch: 5 Surprising Secrets of Rockefeller Center

    Read More