‘Mamma Mia!’ Closing Next Saturday for Theater Swap
After 12 years and nearly 5,000 performances, the megahit Mamma Mia! will play its final performance at the Winter Garden Theatre on Saturday, Oct. 19. The ABBA musical will close for just two weeks and reopen at the smaller Broadhurst on Saturday, Nov. 2.
Mamma Mia! opened at the Winter Garden onOct. 18, 2001. Following the attacks of Sept. 11, many critics viewed the lighthearted musical as a feel-good antidote to the woes suffered by the city. As ofOct. 6, 2013, the show has grossed $556 million inNew York alone. Worldwide, the take is $2 billion. Employing the hits of the Swedish group ABBA for its score, the show tells the story of a former singer reunited with her musical cohorts on the eve of her daughter’s wedding.
Mamma producer and creator Judy Kramer has said in a statement, “I’m thrilled that we have this opportunity to move Mamma Mia! to the Broadhurst Theatre in the heart of Times Square… As we celebrate 12 years and 5000 performances in New York, I’m thrilled that The Shubert Organization created this timely opportunity, which will allow us to present Mamma Mia! to delight audiences on Broadway for many years to come.” The move will save the production as much as $100,000 a week, since the Broadhurst has only 1,160 seats as opposed to the Winter Garden’s 1,530. For the week ending Oct, 6, 2013, Mamma took in $768,298 while the potential box office is $1,384,154.
The Winter Garden will play host to the musical version of Rocky, Sylvester Stallone’s iconic boxing film, scheduled to begin performances Feb. 11, 2014 with an opening date set for March 13.