Now Open: CitizenM in Times Square
“Affordable luxury for the people” is the slogan at this Dutch hotel chain — and indeed affordable luxury has arrived to the people of New York. The 230-room CitizenM, which opened on 50th Street in April 2014, holds its own amid the blazing lights of Times Square, with a flashy, high-ceilinged lobby and bold art from big names like Andy Warhol and David LaChapelle. Most importantly, rates start at $199.
The “M” in CitizenM stands for “mobile,” and the hotel celebrates all aspects of the word, with lots of high-tech amenities such as 24-hour check-in and check-out via touch-screen kiosks, a mezzanine level with complimentary use of iMacs, free WiFi (but of course) and touchscreen Mood Pads to customize pretty much everything in your room — lighting, temperature, window blinds, wake-up alarm music and even digital artwork displays “for those who cannot sleep without a Damien Hirst on their wall,” as the hotel puts it.
CitizenM is all about minimalist chic and has collaborated with artists from across the Atlantic to achieve the look. The lobby is filled with clean-lined Swiss Vitra furniture as well as a 26-foot installation, Walking in Times Square, by British artist Julian Opie. The hotel shop features books curated by Mendo of Amsterdam, along with trendy travel accessories.
The Euro ambiance extends to the rooms with Italian bath products and in-room music selected by DJs from Amsterdam, Brussels, London and Paris. As part of the micro-room boom — small rooms at small prices — CitizenM quarters are snug but smartly configured, with wall-to-wall windows and a large drawer under the bed, designed to hold an open suitcase.
CitizenM has also embraced the grab ‘n go concept for food. The 24-hour CanteenM, a cafeteria with an open kitchen, has sandwches, salads, coffee — most of it from NYC purveyors, like Puddin’ NYC and Stone Street Coffee — as well as a full bar. Speaking of which: Yes, CitizenM will open a rooftop bar this spring.
218 W. 50th St.