“Hello, Archer, here.” That’s how the debonair “personality” Archer introduces himself throughout the website of the new 22-story, 180-room Archer New York, which will be opening in the Garment District on May 28, 2014. The name fits: The hotel has a gentlemanly air, with an art-filled, industrial-style lobby that gives way to handsome rooms designed by Glen Coben. The comfortable rooms pay homage to the Garment District with fabric-inspired design palettes, along with floor-to-ceiling windows, wood floors, exposed brick and white tiling in the bathrooms that’s reminiscent of the subway (minus the breakdancers).
Archer has also embraced the residential approach — an ever-growing trend in the hospitality industry — with four distinct room designs. This enhances the element of “guestroom roulette,” as the hotel explains. You never know which one you’re going to get. Plus, there are all the requisite upscale amenities, including Frette towels and robes, plush duvets and Malin + Goetz bath amenities. The turndown service offers a fun twist: Every night, you’ll get a different complimentary goodie, which might be a Baked by Melissa cupcake, Fatty Sundays Pretzels, black and white cookies and so on. Just call it “snack roulette.”
Speaking of snacking: The cuisine arrives courtesy of a celebrity name. Chef David Burke (star of many a show on Food Network), will helm the 1,500-square-foot restaurant and bar, David Burke fabrick, serving rustic American cuisine. And, no boutique hotel can be without a rooftop bar. Here, the soaring bar has this bonus: so-close-you-can-almost-touch-it views of the Empire State Building.
Your dashing host is the fictional (or is he?) Archer, who pops up all over the hotel. Case in point: Archer’s Playing Cards. This house deck of playing cards features 50-plus tips and reminders of Archer-inspired courtesy and etiquette. It pays (quite literally) to be a good boy or girl: If a guest displays a noteworthy act of kindness, for example, the Archer staff may reward them with a Class Act card, worth $10, which can be collected and combined, and redeemed at the bar or restaurant. Be really nice and you might receive enough to buy a round of cocktails for yourself — and your new friend Archer.