Super Bowl Boulevard has taken over Broadway from 34th to 47th street, and there is no shortage of activities. The main attraction is the 58-foot toboggan run taking up the spot between 40th and 41st street. Crowds are lined up in freezing weather waiting to take a ride, but it does seem worth it. Seeing is believing, so here are some fabulous photos — plus a video.
Click here to read more about our ultimate guide to Super Bowl 2014.