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The Race Is On:’s Dash for Cash

5 days. 5 boroughs. 50 gift cards. Follow us on Google+ for clues that will lead you to $5,000 worth of gift cards, redeemable for Broadway shows, museums and more

Here at, our goal is to help you get more out of the city we love, whether you’re here for a few days or a lifetime. To help you do just that, we’re jumping on the “hidden cash” bandwagon and hiding $100 gift cards to, which can be used to enjoy everything from that Broadway show you’ve been dying to see to Yankees tickets to entrance your favorite museums and more. Starting on Mon, July 28 and running through Friday, Aug 1, we’ll be hiding gift cards in public places throughout the city, one borough at a time. Each day, we will hide 10 gift cards in one borough and release clues as to the locations on Google+. Gift cards are valid through November 30, 2014.


The Details

When: Monday, July 28 to Friday, August 1, 2014

Where: Each day over the course of the five day period, gift cards will be hidden in one of the five NYC boroughs. We will tweet the borough the cards will be hidden in the night before so be sure to follow us on Twitter. Clues will be released the day of on Google+ and announced on Twitter.

How Does It Work?
The borough where the gift cards are hidden will be announced via Twitter the night before. We will be releasing three clues throughout the morning as to where the gift cards are hidden for that day on Google+ and Twitter. The first 10 people who can put the clues together and find the cards win!

What Happens if I Win?
Lucky you! You get to use the gift cards for whatever you want on We ask our winners to take a photo and video of themselves with the winning envelope so we can join in congratulating you! Don’t forget to use the hashtag #DashforCash and tag @NewYorkcom. If you want any recommendations on things to do, feel free to message us on social too!

You can read all of the rules here.


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