Forget the Super Bowl, It’s All About the Puppy Bowl — Live in Times Square

“Tail-gating” is taking on a whole new meaning in Times Square for this year’s Super Bowl. In celebration of the 10th edition of its Puppy Bowl TV program, Animal Planet, in collaboration with the American Society for the Prevention of Cruelty to Animals, is hosting the Puppy Bowl Experience — live! — at Discovery Times Square for the week leading up to Feb. 2′s Super Bowl. Caution: Extreme cuteness may render you speechless (except for the occasional “awwww” or squeal of delight).

 

Puppy Bowl

(Photo: Courtesy of Discovery)

As most animals fans know, the Puppy Bowl is the fuzzy (and darn adorable) counterpart to the Super Bowl,  a “pup-culture phenomenon” on the Animal Planet channel that features rambunctious puppies in a model football stadium playing their own canine Super Bowl, wagging tails and all. The puppies are from animal shelters, and the show includes information on how viewers can adopt dogs and volunteer at and contribute to shelters. This year’s Puppy Bowl X (airing on Feb. 2 from 3pm to 5pm) includes plenty of enticing new extras, including a Fantasy Puppy League, online MVP voting and cheerleaders who are … penguins. (Cue more squeals of delight.)

The only thing better than the Puppy Bowl on TV? The Puppy Bowl live and in person. The free Puppy Bowl Experience, which will be held daily from Jan. 27 to Feb. 1 (times to be announced) at Discovery Times Square, gives fans the chance to get up close and personal with furry footballers. During the event, you’ll have a chance to learn the history of the Puppy Bowl as you stroll through the Hall of Fame; see cute doggies — all rescued pups from the ASPCA — rolling around on a replica football field; visit interactive booths with games and face painting; and have an opportunity to step into the press box to call a game. Additionally, you can stop by the “kissing booth” for a warm smooch from a puppie.

The ASPCA, along with the Mayor’s Alliance for NYC’s Animals, will also host on-site adoption events (daily 4 to 7pm), so that you can add a furry friend to your family. Or two. Or three. And then you can host your own Puppy Bowl. For more information on the Puppy Bowl Experience, check out DiscoveryTSX.com and AnimalPlanet.com/PuppyBowl.

Click here to read more about our ultimate guide to Super Bowl 2014.