A-Listers, Industry Leaders Celebrate NewYork.com Launch
'Extra' co-host Maria Menounos gave opening remarks, while The Bacon Brothers stole the show with a surprise guest appearance
NewYork.com kicked off its launch with a blowout “Connected to Everything” bash at Arena in Midtown Manhattan Wednesday night, hosted by 30 Rock‘s Jane Krakowski and Extra co-host Maria Menounos (see her report for Extra here). It was attended by the city’s hottest influencers, including actors, TV personalities and media types. Actor Kevin Bacon‘s band The Bacon Brothers performed, while DJ Hesta Prynn took to the turntables. Opening the event were the band Heathens, who rocked out with covers like Screamin’ Jay Hawkins’ “I Put a Spell on You” that got the crowd moving.
Other party-goers included The Real Housewives of New York‘s Aviva Drescher, 30 Rock‘s Grizz Chapman, Mob Wives‘ Carla Facciolo (with husband Joseph Ferragamo), Million Dollar Listing New York’s Ryan Serhant, Tony Award-nominated actress and singer Orfeh, NY1′s Pat Kiernan, Dylan’s Candy Bar founder Dylan Lauren, socialite Karen Koeningsberg, TV interior designer Libby Langdon, Nuvo TV’s Curvy Girls star Denise Bidot, fashion designer Monika Chiang, HollywoodLife.com founder Bonnie Fuller, chef Christopher Nirschel, “The Moms” TV personalities Denise Albert and Melissa Musen Gerstein and actress Sommore. Mob Wives star Renee Graziano was slated to attend, but had to bail just hours before the bash as she was feeling under the weather.
Other titans of industry at the event included Brett Reizen, president and CEO of NewYork.com and parent company Entertainment Benefits Group (EBG), as well as Cirque du Soleil president Daniel Lamarre and Base Entertainment president Scott Zeiger.
Reizen took to the stage and told the hundreds of party-goers that the site’s vision is “to make NewYork.com the ultimate resource for everything New York.”
The crowd really got fired up when The Bacon Brothers took to the stage and performed. Beforehand, Kevin Bacon was hanging out in the upper-level VIP area–where an open bar and platters of food kept the bold-faced names hydrated and fed–and was spotted taking a photo with RHONY‘s Drescher and chatting up other bold-faced names. He was even kind enough to take a photo with a security guard. Also chilling in the VIP area was Menounos, who sought refuge in a small room within the VIP area, so she could prepare to MC the event.
Party-goers downed cocktails and had fun taking photos with a NewYork.com backdrop, while others videotaped a few words about why they love New York.
At the event, Orfeh told NewYork.com about her love of the city. “As a native New Yorker who’s had the good fortune to travel all over the world, I can say that for me, there’s no place I feel safer and more at ease than right here, in New York City. [My husband, actor] Andy and I love the city and everything it has to offer: the restaurants, shops, nightlife, the museums. There’s too much to name! And we love every borough and neighborhood. They each have a distinct quality and personality.”
Not that New Yorkers need to be told what’s so awesome about this city, but that message was reinforced throughout the evening as quotes of famous New Yorkers flashed across the big screen–everyone from Mayor Michael Bloomberg to Jerry Seinfeld–and spelled out what they love about the city. #We LoveThisCity