How much chocolate is too much? For New York chocolatier Jacques Torres (Mr. Chocolate), that’s a question that can wait until after Easter. Until then, he’s making history by producing what may be the world’s most expensive chocolate egg sold at auction, which will be included in the charitable Fabergé Big Egg Hunt and displayed in his DUMBO-based store (66 Water St., Brooklyn, 718-875-1269, mrchocolate.com) from April 1–17.
The chocolate egg is one of 200 mixed-media egg sculptures — each 2-and-a-half feet tall! — designed by the world’s leading artists, designers, and creative minds. In addition to Torres, designers include Diane von Furstenberg, Ronnie Wood, Marc Quinn, Bruce Weber, Zaha Hadid, Peter Beard, Carolina Herrera and William Wegman. For three weeks (April 1–17) the eggs will be “hidden” in public places throughout the five boroughs with a magical fairy tale taking hunters on a journey to find them in what amounts to the world’s largest Easter egg hunt.
On April 22, the collectible sculptures will be auctioned off in partnership with Sotheby’s, with proceeds going to support two non-profits: Studio in a School, which brings visual arts and professional arts into more than 150 New York public schools every year; and Elephant Family, an organization racing against the clock to save endangered African elephants from extinction.
From April 18 to 25, the eggs will all be “nesting” at Rockefeller Center in preparation for the auction and closing of the show on April 26. Throughout the event, replicas of a selection of the eggs will be available to purchase online and via local retailers; 100 percent of the profits from the merchandise will go to the non-profits. Torres, for example, is selling large chickie eggs in his store for $26; it’s not quite the same thing as the world’s largest chocolate egg … but it’s a start. After all, with a giant chocolate Easter egg, the answer to how much chocolate is too much would probably become clear very, very quickly. And do you really want to ruin chocolate for yourself that way? We didn’t think so.